This project allowed me invent my own version of a true World Museum. I decided that for the museum to really live up to it’s name it would have to be on board a ship that sailed around the world collecting artifacts and exhibits, on each pass it would return items and gather new collections.
The branding needed to reflect this theme so I took the idea of waves and how they are formed. I divided the six populated continents by the size of their population which gave me a hierarchy. I used the colours on the spectrum which represented each continents place in the order using the light frequency of each represented colour. This gave me a colour scheme to apply to the waves which in turn represented the six continents and gave me an order with which to divide the museum interior and it’s exhibits.
The wave pattern is actually a W and an M used as a mark to be instantly recognisable, however I needed a typeface that reflected the mark to sit alongside it. I took elements of the wave arches and used them to form the curves of the letter forms. I also took the shapes left by the negative space and used these curves for elements within the museum such as stands, tables and signage. I also used them to hold the quotes on the advertising posters. The final typeface was used in the typography as heading text and Gill Sans as secondary headings and body copy the contrast of bold and thin line coupled together helped give order to the information.